Hi, I'm Okori. I run social media strategy for brands that want to actually mean something to their audience. No fluff, no filler. Just content that works.
I'm Okori Bassey. Social media strategist, someone who takes content way too seriously. My friends can confirm.
I spend my days building social media systems for brands that want real growth, the kind that comes from trust, not tricks. That means content strategy, avatar development, ads, email sequences, LinkedIn positioning, automations. The full picture. Nothing half-done.
My clients range from mental health coaches to cardiologists to personal brands in California. Different worlds, same approach: understand the audience deeply, then build content that actually speaks to them.
When I'm not doing any of that, I'm reading a personal development book I probably told someone else to read first, or watching a Disney film and pretending it's research.
Based in Nigeria. Working with brands everywhere.
Let's talk about your brand and where it could go.
Pick one, pick all, either way, you're covered.
A clear plan for what to post, when to post it, and why anyone should care.
We figure out exactly who you're talking to so your content stops talking to everyone and starts speaking to someone.
Captions, carousels, copy, made to stop the scroll and start the conversation.
Ads that find the right people and don't just burn your budget being seen by the wrong ones.
Automated emails that sound like you wrote them yourself. Your audience won't know the difference. I will.
Your account stays active and responsive even when you're not. You're welcome.
Position yourself as the go-to person in your space and build a network that actually opens things for you.
Tell me what's not working and I'll point you in the right direction.
Every package is scoped and quoted clearly before we start. No surprises, no hidden fees.
One platform, done properly. Great for brands just getting consistent.
Multi-platform presence with strategy, content, and ads working together.
The full picture: strategy, content, ads, email, and LinkedIn, all handled.
Not sure which fits? The discovery call is free, and I'll recommend exactly what your brand needs.
No two clients are the same, and that's the part I love.
Content strategy and creation built around reaching the people who actually needed her work. Clear positioning, sharper creative, and content that finally landed with the right audience.
Building from zero: brand strategy, positioning, and launch content for a platform connecting truck drivers with employers. Prelaunch groundwork through to going live.
When someone is the brand, the work gets more personal. Here's what we built together.
Lou had the expertise but no clear route to the people who needed it. I took on the full content operation: strategy and positioning first, then video editing, content creation, graphic design, scheduling, and email newsletters. Her following has since doubled and engagement is up by more than half.
John came to me pre-launch with an idea and nothing built around it. We shaped the brand from zero: positioning, voice, and the content foundation for a platform connecting truck drivers with employers. Launch is imminent, with the groundwork laid properly rather than scrambled together after the fact.
Every one of these started with a single conversation.
Hear it straight from the people I've worked with.
Mental Health Coach
In their words, not mine.
The discovery call is free, and there's no pitch. Just a real conversation.
Good content only works when the strategy underneath it makes sense. Every project starts with understanding your brand before a single caption gets written.
We dig into your brand, your audience, your competitors, and your goals. No assumptions, just clarity on who you're talking to and what they need to hear.
Content pillars, posting cadence, platform selection, messaging tone, everything mapped out before we create a single piece of content.
Captions, carousels, video scripts, ad copy, email sequences, all built for your audience and scheduled for peak impact. Nothing generic, nothing half-done.
Track, analyse, optimise, repeat. You get clear reports, and I keep refining what's working until your growth compounds.
Thirty minutes to figure out exactly what your brand needs.
Tools & platforms I work with
Continual learning is part of the job. Here's some of it, on paper.
Bring your goals, your questions, and whatever's been frustrating you.
Not everyone needs to hire someone. Some people just need to be shown what actually works. I mentor aspiring social media managers and business owners who'd rather run their own strategy properly.
There's a list of eight common problems and exactly how to fix them yourself. Most people find at least three that apply to them.
See the free fixesThe things people usually ask before we hop on a call.
Whether you're a brand with big ambitions or a coach who deserves to be found, let's have a real conversation about what's possible.
Book a Free Discovery Calland remember, Hope is the last thing ever lost. β¨