Social Media Strategist

Building brands through strategy, content, and systems that grow.

Hi, I'm Okori. I run social media strategy for brands that want to actually mean something to their audience. No fluff, no filler. Just content that works.

Clients from all over the world

The person behind the strategy

I'm Okori Bassey. Social media strategist, someone who takes content way too seriously. My friends can confirm.

I spend my days building social media systems for brands that want real growth, the kind that comes from trust, not tricks. That means content strategy, avatar development, ads, email sequences, LinkedIn positioning, automations. The full picture. Nothing half-done.

My clients range from mental health coaches to cardiologists to personal brands in California. Different worlds, same approach: understand the audience deeply, then build content that actually speaks to them.

When I'm not doing any of that, I'm reading a personal development book I probably told someone else to read first, or watching a Disney film and pretending it's research.

Based in Nigeria. Working with brands everywhere.

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Clients served globally
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Continents reached
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Brands grown from scratch

Think we'd work well together?

Let's talk about your brand and where it could go.

Book a Free Call

Full-service social media marketing

Pick one, pick all, either way, you're covered.

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Content Strategy & Ideation

A clear plan for what to post, when to post it, and why anyone should care.

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Buyer Persona & Avatar Development

We figure out exactly who you're talking to so your content stops talking to everyone and starts speaking to someone.

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Content Creation

Captions, carousels, copy, made to stop the scroll and start the conversation.

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Paid Ads Management

Ads that find the right people and don't just burn your budget being seen by the wrong ones.

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Email Marketing & Sequences

Automated emails that sound like you wrote them yourself. Your audience won't know the difference. I will.

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Social Media Automations

Your account stays active and responsive even when you're not. You're welcome.

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LinkedIn Management & Development

Position yourself as the go-to person in your space and build a network that actually opens things for you.

Not sure which service you need?

Tell me what's not working and I'll point you in the right direction.

Book a Free Call

Simple, transparent pricing

Every package is scoped and quoted clearly before we start. No surprises, no hidden fees.

$25/hr  Β·  Hourly consulting, audits & strategy sessions

Starter

from
$400/mo

One platform, done properly. Great for brands just getting consistent.

  • Single platform management
  • Content strategy & calendar
  • 12 posts per month
  • Caption writing & scheduling
  • Monthly performance report
Book a call

Full Service

from
$1,200/mo

The full picture: strategy, content, ads, email, and LinkedIn, all handled.

  • All platforms managed
  • Avatar & buyer persona build
  • Ads + email sequences
  • LinkedIn positioning
  • ManyChat automations
  • Weekly strategy calls
  • Full analytics dashboard
Book a call

Not sure which fits? The discovery call is free, and I'll recommend exactly what your brand needs.

Brands I've had the privilege of working with

No two clients are the same, and that's the part I love.

Energy Counselling LLC

Mental health coaching

Content strategy and creation built around reaching the people who actually needed her work. Clear positioning, sharper creative, and content that finally landed with the right audience.

DriverMarket

Logistics platform, launching

Building from zero: brand strategy, positioning, and launch content for a platform connecting truck drivers with employers. Prelaunch groundwork through to going live.

One-on-one, personal brand work

When someone is the brand, the work gets more personal. Here's what we built together.

Lou Lachman

Owner, Energy Counselling LLC

Lou had the expertise but no clear route to the people who needed it. I took on the full content operation: strategy and positioning first, then video editing, content creation, graphic design, scheduling, and email newsletters. Her following has since doubled and engagement is up by more than half.

100% follower growth50%+ engagement liftFull content production

John Kaminskas

CEO & Founder, DriverMarket

John came to me pre-launch with an idea and nothing built around it. We shaped the brand from zero: positioning, voice, and the content foundation for a platform connecting truck drivers with employers. Launch is imminent, with the groundwork laid properly rather than scrambled together after the fact.

Launching from zeroBrand positioningPrelaunch content

Want results like these for your brand?

Every one of these started with a single conversation.

Book a Free Call

Don't just take my word for it

Hear it straight from the people I've worked with.

Lou Lachman testimonial

Lou Lachman

Mental Health Coach

What clients say

In their words, not mine.

β˜…β˜…β˜…β˜…β˜…

I was pretty much clueless about how to get my content to reach the people that truly need it and Okori changed all of that. Clear communication, sharp creative, and real results was all he delivered.

Lou LachmanOwner, Energy Counselling LLC

Ready to be the next success story?

The discovery call is free, and there's no pitch. Just a real conversation.

Book a Free Call

Simple process. Serious strategy.

Good content only works when the strategy underneath it makes sense. Every project starts with understanding your brand before a single caption gets written.

01

Discover

We dig into your brand, your audience, your competitors, and your goals. No assumptions, just clarity on who you're talking to and what they need to hear.

02

Strategy

Content pillars, posting cadence, platform selection, messaging tone, everything mapped out before we create a single piece of content.

03

Create

Captions, carousels, video scripts, ad copy, email sequences, all built for your audience and scheduled for peak impact. Nothing generic, nothing half-done.

04

Grow

Track, analyse, optimise, repeat. You get clear reports, and I keep refining what's working until your growth compounds.

Let's map out your strategy

Thirty minutes to figure out exactly what your brand needs.

Book a Free Call

Tools & platforms I work with

πŸ“Έ Instagram πŸ’Ό LinkedIn πŸ“˜ Facebook πŸ“£ Meta Ads πŸ€– ManyChat 🎨 Canva πŸ“… Buffer πŸ“§ Mailchimp πŸ“° Substack πŸŽ™οΈ Patreon πŸ›’ Shopify πŸ“Š HubSpot 🎬 CapCut πŸ“Έ Instagram πŸ’Ό LinkedIn πŸ“˜ Facebook πŸ“£ Meta Ads πŸ€– ManyChat 🎨 Canva πŸ“… Buffer πŸ“§ Mailchimp πŸ“° Substack πŸŽ™οΈ Patreon πŸ›’ Shopify πŸ“Š HubSpot 🎬 CapCut

Trained. Certified. Still learning.

Continual learning is part of the job. Here's some of it, on paper.

Enough about me. Let's talk about you.

Bring your goals, your questions, and whatever's been frustrating you.

Book a Free Call

Or learn to do it yourself

Not everyone needs to hire someone. Some people just need to be shown what actually works. I mentor aspiring social media managers and business owners who'd rather run their own strategy properly.

  • Eight free fixes you can make to your accounts today, no cost, no signup
  • One-off consultations at $50/hour for a single problem you're stuck on
  • Ongoing mentorship at $300/month, built around your real work
  • A structured course at $200 for going from zero to a full working system
Explore Mentorship
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Start with the free stuff

There's a list of eight common problems and exactly how to fix them yourself. Most people find at least three that apply to them.

Aspiring SMMs Business owners Junior marketers Complete beginners
See the free fixes

Questions, answered

The things people usually ask before we hop on a call.

Everything is quoted clearly before we start, so there are no surprises. Single-platform management starts from $400/mo, multi-platform from $750/mo, and full-service from $1,200/mo. Hourly consulting is available at $25/hr for audits and one-off sessions. The discovery call is free and I'll quote your exact needs on the spot.
Early signals like engagement, reach, and follower quality usually show within the first 30 days once the strategy is in motion. Meaningful business results like leads and sales typically take 60 to 90 days, depending on your starting point and niche. I'll set honest expectations on the call.
Not at all. That's the whole point. You'll be involved in the onboarding and strategy stage, approve content before it goes live, and receive regular reports. Beyond that, I handle everything. Most clients say their favourite part is forgetting social media is even a task on their list.
Instagram, LinkedIn, Facebook, and TikTok are the main ones. I also handle email marketing, Substack, and Patreon depending on your goals. We'll agree on the right platforms for your audience during strategy, because not every platform makes sense for every brand.
Everything goes through an approval process before it's posted. You'll see drafts, give feedback, and nothing goes live without your sign-off. In practice, most clients need very few revisions after the first month because the tone and direction are locked in early.
Yes. Most of my clients are based in the US, UK, Canada, and Australia. I work fully remotely and across time zones. Communication is async by default, with scheduled calls when needed. Being based in Nigeria hasn't stopped anyone from getting great results.
Book a free discovery call. We'll spend 30 minutes talking about your brand, your goals, and what's not working right now. From there I'll propose a strategy and a package that fits. No pressure, no pitch, just a real conversation about whether we're a good fit.

Ready to grow?

Whether you're a brand with big ambitions or a coach who deserves to be found, let's have a real conversation about what's possible.

Book a Free Discovery Call

and remember, Hope is the last thing ever lost. ✨